Built an affiliate program from scratch and grew revenue 20% through strategic recruitment and commission optimization.
A direct advertiser had no formal affiliate program in place. I designed and launched it end to end — recruited 50+ affiliates, built fraud detection protocols, and created executive dashboards for program health.
+20%
Revenue growth
vs. baseline
+15%
Partner network
expansion
-20%
Fraudulent traffic
after protocols
+25%
Blended ROI
program-wide
-30%
Issue resolution
avg. time
Operational dashboard
Program health - before vs. after
Health over time
Funnel - before vs. after
Situation
Where we started
A direct advertiser had no formal affiliate program in place. Partner relationships were unstructured, commission logic was inconsistent, and there was no visibility into traffic quality or campaign performance. Revenue had plateaued with no scalable acquisition channel.
Action
What we shipped
- Designed and launched the affiliate program end to end.
- Recruited, negotiated, and onboarded 50+ affiliates across multiple verticals.
- Built fraud detection and traffic quality protocols.
- Ran campaign performance analysis in Everflow and Impact Radius.
- Created structured onboarding workflows with dedicated partner support.
- Built executive dashboards for budget allocation and program health.
Result
The measurable outcome
- Revenue grew 20% within six months of program launch.
- Partner network expanded 15% with higher-quality traffic sources.
- Fraudulent traffic dropped 20% after quality protocols took effect.
- Blended ROI improved 25% across all active campaigns.
- Average issue resolution time fell 30% with structured support workflows.
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