Case studies

Operational case studies, written like an incident report.

Situation, Action, Result. Real case studies that reflect the work I run with advertiser teams.

Built an affiliate program from scratch and grew revenue 20% through strategic recruitment and commission optimization.

A direct advertiser had no formal affiliate program in place. I designed and launched it end to end — recruited 50+ affiliates, built fraud detection protocols, and created executive dashboards for program health.

+20%

Revenue growth

+15%

Partner network

-20%

Fraudulent traffic

+25%

Blended ROI

-30%

Issue resolution

EverflowStickyKonnektiveCustom CRM

Fintech / Lead-gen

Cut affiliate onboarding from 14 days to 72 hours with a partner ops system.

A fintech with 40+ pending partners had no onboarding system. We shipped an affiliate brief, traffic rules, payout event docs, and a partner CRM tracker - and onboarded the backlog in three weeks.

-81%

Time-to-live for partners

+38

Active partners

-64%

Compliance escalations

KonnektiveHubSpotNotion

E-commerce / DTC

Launched a new offer across 4 networks in 21 days with zero tracking incidents.

A DTC brand wanted to test affiliate traffic on a new SKU. We ran a Launch Setup Sprint - offer QA, tracking, SOP, partner pack - and shipped to four networks with no post-launch fires.

Networks live

Post-launch incidents

99.2%

Conversion match rate

EverflowShopifyKlaviyo