All case studiesBook a Free Call
E-commerce / DTC
Launched a new offer across 4 networks in 21 days with zero tracking incidents.
A DTC brand wanted to test affiliate traffic on a new SKU. We ran a Launch Setup Sprint - offer QA, tracking, SOP, partner pack - and shipped to four networks with no post-launch fires.
DTC E-commerce Brand3-week sprintEverflowShopifyKlaviyo
4
Networks live
in 21 days
0
Post-launch incidents
first 30 days
99.2%
Conversion match rate
platform <-> Shopify
Operational dashboard
Launch health - first 30 days
Before After
Health over time
D1-770% -> 99%
D8-1472% -> 99%
D15-2168% -> 99%
D22-3071% -> 99%
Funnel - before vs. after
Sessions100 -> 100
Tracked78 -> 99
Checkout11 -> 14
Matched64 -> 99
Situation
Where we started
Founder wanted to test affiliate traffic on a new SKU but had no SOP, no tracking validation, and no partner onboarding pack ready.
Action
What we shipped
- Audited the Shopify checkout for click-ID persistence and event timing.
- Built the offer launch SOP: pre-launch, go-live, monitor, escalate, scale.
- Shipped an affiliate brief, traffic rules, and creative pack for 4 networks.
- Set up a daily QA check with conversion match-rate alerting.
Result
The measurable outcome
- Live on 4 networks in 21 days with zero post-launch tracking incidents.
- Conversion match rate between platforms and Shopify held at 99.2%.
- Founder's team kept the SOP and now reuses it for every new SKU.
Want a similar audit on your stack?
30-minute readiness call. No platform agenda, no upsell.